Kris Priemer

The SaaS Checkup: What You Should Audit Every Year (But Probably Don’t)

May 13th, 2025  |  47 mins 24 secs

John, Kris, and Garrett sit down for a deep dive into what a regular “SaaS physical” should look like. From onboarding emails to customer segmentation and pricing strategy, they break down the checkups every founder should be doing—but rarely are.

Stop drowning in tasks, start buying back your time

March 21st, 2025  |  47 mins 16 secs

books, outsourcing, productivity

In this episode, John and Kris dive into the lessons from the book Buy Back Your Time. They discuss why founders should focus on outsourcing, the power of playbooks, and how small changes can reclaim massive amounts of time.

6: The Art of Sharing Knowledge in Teams

March 10th, 2025  |  28 mins 9 secs

ai, documentation

John, Kris, and Garrett dive into the challenge of capturing, organizing, and sharing company knowledge. From technical documentation to internal playbooks and video walkthroughs, they explore the best ways to ensure critical information doesn’t get lost.

5: Tech Wins & Hiring Woes: How to Communicate, Celebrate, and Find the Right People

February 5th, 2025  |  41 mins 12 secs

hiring, upgrades

In this episode, John, Kris, and Garrett dive into the challenge of celebrating technical wins in a way that customers actually care about. They discuss strategies for communicating backend improvements, striking the right balance between technical and non-technical messaging, and how to keep customers engaged. Later, they shift gears to hiring, sharing their experiences with evaluating talent, the pitfalls of remote hiring, and the importance of culture in a growing team.

4: Black Friday Reflections and New Year Opportunities

January 9th, 2025  |  44 mins 29 secs

John, Kris, and Garrett reflect on Black Friday campaigns and explore how SaaS businesses can better align promotions with customer needs. They also dive into backend improvements, strategic priorities for Fireside, and the psychology behind motivating customers to start and sustain new projects.

3: Mastering Prioritization in SaaS

December 24th, 2024  |  36 mins 45 secs

In this episode, John, Kris, and Garrett dive into the challenges of prioritization in SaaS entrepreneurship. They share their personal experiences managing multiple businesses, navigating technical upgrades, juggling marketing, and staying productive without burning out.

2: Making Podcasting Less of a Pain

December 17th, 2024  |  25 mins 5 secs

The team discusses challenges in podcast production, including editing friction, YouTube integration, and customer feedback. They share ideas for simplifying workflows and highlight recent improvements to Fireside.fm, making podcasting more accessible and efficient.

1: Drinking Our Own Champagne

November 9th, 2024  |  32 mins 8 secs

In this debut episode of Standing in the Fire, hosts John Nunemaker, Garrett Dimon, and Kristopher Priemer introduce themselves and share their vision for Fireside.fm, a podcast hosting and analytics platform. They discuss their motivations for launching the podcast, their backgrounds in SaaS development, marketing, and consulting, and the unique journey of transitioning from consulting to running a SaaS business.