8: The SaaS Checkup: What You Should Audit Every Year (But Probably Don’t)

About this Episode

Inspired by John’s real-life annual physical, this episode explores what it means to give your SaaS app its own annual checkup. What should you audit regularly to keep your app healthy?

The guys cover:

• 🩺 Auditing automated onboarding and transactional emails
• 🧪 Building a Customer Health Index to proactively reduce churn
• 📉 How and when to talk to customers—without annoying them
• 📬 Rethinking drip campaigns and newsletters so they actually get read
• 🛠️ Revisiting your content, SEO metadata, accessibility, and dependencies
• 💵 Why your pricing probably needs a tune-up

It’s packed with tactical insights and spicy opinions, like:

“If you reply to an email I claim is from me—it better come to me.”
“Most teams don’t need more email. They need better email.”
“Documentation, accessibility, and alt text… yep, we forget those too.”

This one will leave you with a solid checklist for improving your product, process, and communication in the year ahead.